LEADSPACE
Leadspace uses artificial intelligence to help businesses improve their marketing automation campaigns.
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Leadspace is a San Francisco based company that uses artificial intelligence to improve marketing automation campaigns. Clients include Microsoft, Oracle, Adobe, and Marketo.
In 2015 I was brought in to provide creative direction to their in-house marketing team during their corporate rebranding efforts. This initiative impacted all aspects of the business; from their website and online marketing assets, to sales tools and trade show graphics.
The core of the visual identity I created was the geometric pattern which is representative of how Leadspace collects and merges disparate data together into a complete picture of individuals. The shapes can combined to create a grid system for displaying images, or to add a visual pattern onto a solid wash of color.
